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We are excited to announce the all new FilmSkills Film Marketing series. We’ve assembled an all-star group of studio executives and marketing professionals to help you craft a powerful and effective marketing campaign for your movie.

In this series, you will learn from:

  • Jeff Ulin – Vice President of LucasFilm – Jeff managed and oversaw the worldwide marketing campaign for the Star Wars movies
  • Kyle Bonnici – Director Paramount Pictures Worldwide Marketing
  • Jason J. Tomaric – Emmy-winning director, producer of several internationally distributed movies
  • Alexa Amin – VP of Sony Pictures Animation
  • Patrick Falvey – Los Angeles based marketing producer
  • Lloyd Kaufman – President of Troma Pictures, Chairman of the Independent Film and Television Alliance
  • Kim Edelman – Founder, Fox Movie Channel’s short film program
  • Ricky Margolis – Investor and Vice President of Future Films USA
  • Kirk Hawkins – Reporter, KTLA, Los Angeles

 

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Film Marketing

Film Marketing is the other half of a Hollywood movie’s budget. The cost of reaching an audience and getting them interested in seeing a specifi title is an art and a science. In this lesson, you will learn how the film marketing machine in Hollywood works and how you can use it to market your movie.

Finding Your Audience

Before you can start building a marketing campaign, you have to know who your audience is. Every image, every color, every word, and every place you put your ads need to be strategically chosen to speak to the audience you want to attract.  This is Marketing 101 – and it’s often the most overlooked part of a marketing campaign. In this lesson, we will show you how to determine your audience to craft the perfect marketing campaign for the best results.

Editing a Trailer

The movie trailer is the most important marketing tool you have to sell your movie. Distributors have made deals on the trailer alone, whicks makes the look and feel fo the trailer even more important than the movie itself.  In this module, you will learn tips and techniques for creating an engaging trailer to properly represent your film.

Designing the Key Art
First impressions, as the old cliché goes, are lasting. This couldn’t be more true than when talking about the movie poster.  The movie poster is only one component of the marketing campaign and relies heavily on the “key art” for the film. Key art is the visual motif that defines the entire marketing look and feel, including images, fonts, and the color palette.  The key art is used everywhere from social media ads to movie posters and is the first and most important marketing tool in gaining the interest of audience members, distributors and producers. In this module, you will learn techniques for designing effective key art.
Building an EPK

When approaching television, radio, and newspapers to do a story about your movie, they will ask for a press release or an electronic press kit (EPK).  This EPK provides journalists a variety of useful information, quotes, and photographs they can use to quickly and easily compose the story. In this module, you will learn how to craft an EPK for your film.

Designing the Website
One of the least expensive, yet most effective ways of marketing your movie is to set up a website.  While you can make it as elaborate as you like, always think about the audience for the site – moviegoers who may want to see the film or distributors you are courting to buy the film. In this module, you will learn how to properly craft an effective site to market your movie.
Working with the Media

The film industry is more about marketing that it is about film production. The studios often spend more money on advertising, publicity and marketing than they do on producing the movie itself. While the same holds true in the independent filmmaking arena, few filmmakers can afford much more than a few hundred posters and a website. That makes media coverage a critical part of your marketing campaign. In this lesson, you will learn how to reach the media, how to conduct an effective interview, and how to get you rmessage across.

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